Dear Designer,

After much discussion, my company has decided that it needs a complete image overhaul. We’d like our logo updated, as well as all of our marketing materials redesigned to better build our brand. We have many people placing ads for our company in different publications, and we need to have a standards manual put together to ensure that everything looks similar, is easily recognizable as being an ad for our company, and continues to build our brand. We also have a monthly newsletter and quarterly newspaper that needs to be overhauled and updated.

We need this all in 6 weeks, and I’d really like to see some samples of ideas you have for us before I agree to hire and pay you.