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The NO!SPEC campaign: Serves as a vehicle to unite those who support the notion that spec work devalues the potential of design and ultimately does a disservice to the client.
Our mission: To educate the public about speculative, or 'spec' work.
Our target: Those who use creative services, as well as creative professionals (designers, photographers, illustrators, typographers, writers and those in marketing, branding and advertising).
What you can do: Read NO!SPEC's Protocols. Place a "NO!SPEC" logo on your site. Sign the NO!SPEC petition. Distribute the "NO!SPEC" posters. Contact us with your thoughts, comments, articles and insights.
Requirements: The only requirement for participation is putting the appropriate value on your profession.
I understand your apprehension. I really do. Hiring an independent writer - or programmer, or graphic designer, or anyone else - can at first seem to be a scary enterprise. There’s a bunch of us out there, and no one wants to make a bad decision. Both time and money are at stake. It’s totally understandable that you want to guard against every contingency of being burned …
For the rest of this informative post, go to The Stapler - Dear Prospective Client
From the press release: students enrolled in advertising programs, graduates, and up-and-coming creatives will have the opportunity to spend valuable face-to-face time with North America’s most prestigious creative directors and leading industry professionals.
US agencies taking a lead role include, New York’s StrawberryFrog, San Francisco’s Butler Shine & Stern, Chicago’s Ogilvy & Mather and Modernista! in Boston. DDB Worldwide and Canadian agencies TAXI, WAX, Change Advertising, Bos and Rethink are also partnering with ihaveanidea and more than 100 of North America’s top creative directors to ensure the industry’s future creatives are the best of breed.
Young creatives are encouraged to attend this event in one of the nine cities across North America where they will have the opportunity to speak with a minimum of three world class creative directors.
Cost to participate is $35. All aspiring creatives or juniors with an advertising portfolio must register on-line at ihaveanidea’s Portfolio Night website that launched April 12th
From fadtastic:
They have given over ideas that have not been completed under contract and could be used or could influence the client without them having to pay a penny and also they have condoned this whole approach by partaking in the first place!
Why do we accept this approach ladies and gents? Why do we allow people to make us work for free? Because they can. But why can they? Because WE let them.
So the time has come for us all to stand together, shoulder to shoulder and stand up and just say loud and clear “NO”.
From Pig Work:
The fact is if big fat wallets want to get five of us monkeys dancing on the chance one will get some money then it’s not a healthy situation for anyone. It devalues the designers and means when you do speculative work and don’t pull the contract you not only don’t get paid but you have to make that income back from real clients.
What’s particularly bad is its so ingrained into some industry heavyweights that its the only way they work. But it only works because we play the game.
