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The NO!SPEC campaign: Serves as a vehicle to unite those who support the notion that spec work devalues the potential of design and ultimately does a disservice to the client.
Our mission: To educate the public about speculative, or 'spec' work.
Our target: Those who use creative services, as well as creative professionals (designers, photographers, illustrators, typographers, translators, writers and those in marketing, branding and advertising).
What you can do: Read NO!SPEC’s Protocols. Place a ‘NO!SPEC logo on your site. Sign the NO!SPEC petition. Distribute the ‘NO!SPEC’ posters.
Requirements: The only requirement for participation is putting the appropriate value on your profession.
Three Top Creatives Speak Their Mind at ANA Conference
Is this the beginning of the end?
In surprisingly strong comments before a gathering of the nation’s largest advertisers, three ad agency creative chiefs last week criticized the account pitching and compensation models that currently govern their business relationships with advertising clients.
Check out the whole article at: Advertising Age, Bitching About Pitching and Agency Compensation
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