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The NO!SPEC campaign: Serves as a vehicle to unite those who support the notion that spec work devalues the potential of design and ultimately does a disservice to the client.
Our mission: To educate the public about speculative, or 'spec' work.
Our target: Those who use creative services, as well as creative professionals (designers, photographers, illustrators, typographers, translators, writers and those in marketing, branding, advertising, and broadcast media).
What you can do: Read NO!SPEC’s Protocols. Place a ‘NO!SPEC logo on your site. Sign the NO!SPEC petition. Distribute the ‘NO!SPEC’ posters.
Requirements: The only requirement for participation is putting the appropriate value on your profession.
Paul Rand paraphrased by Steve Jobs
I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve the problem for you the best way I know how. And you can use it or not – that’s up to you. You are the client. But you pay me.
Nice. Very.
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