Understanding how professional designers work will help your organization achieve planned goals. To assist you with just that, we’ve compiled resources for you to read.
Cameron from Creative Business wrote the all-time classic: Why we don’t make speculative presentations. Below you’ll find a list of articles from around the Internet.
adage.com: Why Spec Creative Doesn’t Pay
heliosdesign.co.za: How spec work can harm your business
lisamikulski.com: The Client’s Bill of Rights
lisamikulski.com: The Designer’s Bill of Rights
myshingle.com: Would You Work on Spec? Why Should Your Logo Designer?
nancyfriedman.com: How to Be a Good Client
visitfreshcreative.com: Choosing an Advertising Agency
Wildfire Marketing: Why most design firms won’t do spec work
winwithoutpitching.com: 16 Brief Points of Free Pitching
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